My Heart Fitness | Insights

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Clinical prevention, written like a category.

MHF is building more than a platform. We are documenting the clinical, economic, and implementation questions that sit between exercise advice and measurable prevention. Longform articles go live here first, with adjacent category pieces building out the broader prevention narrative around them.

Exercise as Medicine Baseline Fitness, risk profile, and starting point Dose Frequency, intensity, duration, and progression Care Team Signals that clinicians can interpret

Clinical Exercise · 6 Min Read

Exercise Is Medicine. So Why Can't Healthcare Prescribe It?

Explore why exercise remains one of healthcare's least operationalized interventions, even though the evidence for cardiovascular and metabolic prevention is already overwhelming.

Why Is Prevention Still Measured by Participation?

Explore why cardiovascular prevention is still evaluated through attendance and completion metrics instead of the functional outcomes most closely linked to risk.

Wearables Can Measure Movement. Healthcare Still Needs to Interpret It.

Examine why wearable devices can make activity visible, but still require a clinical interpretation layer before the data become meaningful inside care.

A knowledge hub built around the category.

Founder Notes

Dr. Alter's perspective on prevention, measurement, and the category MHF is building.

Publications

Plain-language summaries of published research, cardiometabolic outcomes, and implementation learnings.

Employer Cost Gap

Why prevention spend and future cost burden are often measured through the wrong lenses.

Clinical Perspectives

Commentary on between-visit prevention, continuity, and the role of structured exercise.

Evidence & Implementation

Early implementation learning, research updates, and reporting frameworks in development.

Regulatory Pathway

Responsible digital health strategy, future SaMD pathways, and what regulated prevention requires.

Events & Conferences

Speaking engagements, conference appearances, and panel discussions on measurable prevention.

Educational Webinars

Sessions for employers, benefits consultants, clinicians, and research stakeholders.

Events & Webinars

Where we are speaking.

Follow upcoming panels, conferences, webinars, and founder-led conversations on measurable prevention, cardiometabolic risk, employer health costs, and the future of digital prevention infrastructure.

Upcoming · Webinar

From participation counts to prevention value

A founder-led conversation for benefits consultants and HR teams on what prevention reporting should actually measure.

Q3 2026 Virtual

Register interest

Upcoming · Conference

The clinical blind spot between visits.

A panel discussion on how digital prevention can support continuity without replacing the clinical encounter.

Q4 2026 Toronto

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“Insights isn't a marketing channel. It's the public record of how we think - for partners, clinicians, investors, and anyone serious about why this category needs to exist now.”

- Dr. David Alter